The Florio Wineries in Marsala: history, scents and flavours

Although I have been to Marsala dozens of times, for some reason I had never been to Cantine Florio Marsala and just between us, I did wrong because it is a really interesting place where you can smell the scents, flavours and stories from other eras. But let’s go calmly.

Cantine Florio Marsala - Typical cart
A typical cart for the transport of the barrels at the entrance of the Florio Marsala Cellars

I have to be completely honest, I didn’t really want to go there, but it was bad weather and by now I had already seen everything I could see in Marsala. So Valerio and I decided to go. Luckily, since it was one of the most beautiful and atmospheric things I remember about Marsala. If you pass by this town you absolutely have to go!

A Tuff and Wood coloured wonder

The cellars are located along the coast of Marsala a few steps from the sea. If you arrive on a day when the sea is rough, from inside the walls you can smell the scent of wine mixed with that of salt.

The Cellars built in 1833 by Vincenzo Florio, are a formidable place for the eyes and rich in history, smells, perfumes and political intrigue. They are open all year round and are one of the most interesting attractions of the city. Thanks to the visit I was able to understand how the “Marsala” is not only a wine, not only a city, but the close union between the territory, its population, its morphology but above all its incredible history.

The Cellar of over 44,000 square metres has pointed arched vaults, of typical Anglo-Saxon origin but with beaten tuff floors, a yellow stone typical of the area. The more than 600 barrels that fill the huge halls, fill the eye and leave you pleasantly surprised. Walking through those rooms is an experience that is difficult to tell.

Each visit ends in one of the two tasting rooms, the Sala Donna Franca Florio and Duca Enrico. Two rooms equipped with a large screen where a video is shown talking not only about the winery but also about the entire Duca di Salaparuta group which owns not only the Florio cellars but also the Cantine Corvo and Duca di Salaparuta.

visit to Florio cellars
visit to Florio cellars

What do the Dukes of Salaparuta and Tolkien have in common?

And for someone like me who is a little nerd, he must know that somehow, in the distance, this city is linked to the Lord of the Rings. The Dukes of Salaparuta are the Alliata family, a famous Tuscan and Sicilian family that gave life to Vittoria Alliata da Villafranca. A prodigy translator who at the tender age of 16 translated Tolkien’s book as we know and appreciate it today.

The story at Cantine Florio, a spy story worthy of a film

The thing that amused me most about the visit was the interweaving, masterfully told by our guest, that the city and this sweet wine has with the history of Italy. This is because the port of Marsala marks the beginning of the expedition of the Thousand that gave life to the unity of Italy.

It all began back in 1773 when the English merchant John Woodhouse landed in Marsala instead of Mazzara del Vallo due to a storm. Here the locals offered him a local “poor” wine called “perpetum”. This wine was produced by tucking the old wine directly into the barrel with the new vintages.

Woodhouse finds this wine very good and decides to bring it to England. In order not to “spoil” it, he decides to add brandy to “fully fill” the barrels. To his amazement on arrival he discovers that this wine was even better.

This is because oxygenation, or oxidation, which is normally the mortal enemy of any wine, is the queen here. But let us return to our Englishman who returns to the land of Sicily accompanied by Benjamin Ingham and his nephew John Whitaker.

It was only in 1833 that Vincenzo Florio came into play and started producing wine. Later he bought from the English their cellars and brought Marsala to be one of the most loved sweet wines in the world. Garibaldi, who did not like to drink, took a liking to this sweet wine; so much so that the Florio family dedicated one of the types to him, the Marsala Superiore Garibaldi Dolce.

Marsala Florio cellars
Marsala Florio cellars

The Cantina Florio Marsala, what are its prices?

I was also pleasantly impressed on this point. I visited other wineries in Italy but this one was one of the most interesting, given the price. The winery is extremely active, so much so that it changes the way it tours according to the season. The price ranges from 20 euros to 5 euros for minors.

Florio Marsala
A glimpse where you can see the oak barrels where Marsala, the fortified wine that has made this city famous, is contained.

Visit Le Cantine Florio in Spring and Summer

  • STANDARD” TOUR you can visit the cellars and have a tasting of 4 Duca di Salaparuta, Corvo and Florio wines (one white, one red and two types of Marsala). The duration is about 1 and a half hours and the cost is 13 euros per person for adults and 5 for children from 6 to 17 years old.
  • TOUR “CIOCCOFLORIO” a fun visit to the Florio Cellars ends in the tasting room where 3 different types of Marsala Florio with 3 types of Modica chocolate await you. Also here the duration is about 1 and a half hours and the price rises to 15 euros per person and 5 for minors.
  • FOOD&WINE” visit is the visit that we have made and the one that I highly recommend because in addition to the guided tour of the Florio Cellars you can taste 1 White Wine and 1 Red Wine Duca di Salaparuta and two different types of Marsala to understand how different the various types of the usual “liqueur wine” can be. Four typical snacks of the Trapani area are given together with the tasting. The visit lasts about 1 hour and a half and the cost is 20 euros per person but here minors are excluded.
  • FLORIO TASTING LUNCH” VISIT After the visit to the winery there is a tasting of four Florio marsala, two of which are special reserves. The tasting is also accompanied by 4 gourmet dishes prepared by the chef of the winery. Two and a half hours of time for a real experience to be had. The cost is 40 euros per person.
  • “FLORIO SUMMER TOUR” during the summer the Cellars overlooking the sea have a WONDERFUL terrace on which at the end of the visit to the Cellar you can taste the usual two wines of Salaparuta and a Marsala with some typical snacks looking at the sea and, I add, finishing the memory of the camera for the photos you will take of the landscape especially because you leave the cellars just in time for the Sunset! The cost is 20 euro per person.
Florio Marsala Winery - Tasting Room
Tasting room inside the Winery. Here you can taste Marsala wine.

Florio Marsala Wineries in Autumn and Winter

In autumn and winter things change slightly but they remain more or less similar apart from some changes with prices and the general offer:

  • TOUR “STANDARD” a guided tour of 1 hour and a half with a tasting of 1 red wine, 1 white wine and two Marsala accompanied by 4 small local tastings at a cost of 15 euros per person (5 euros for minors)
  • TOUR “FLORIO” the guided tour ends with a tasting with 2 Marsala and a zibibbo of Pantelleria and 3 small combinations. The whole tour lasts about 1 hour and a half and costs 15 euros for adults and 5 euros for children.
  • TOUR “FOOD&WINE” After the visit to the cellar you will taste 1 red wine, 1 white wine and 2 Marsala with 4 samples of local gastronomy. The duration is 1 hour and 45 minutes and costs 20 euros per person (10 for minors).
  • TOUR with “FLORIO TASTING LUNCH” Also here after the visit there is a sitting tasting with 4 marsala (two are special reserves) with 4 dishes prepared by the chef of the cellar. The tasting lasts 2 and a half hours and can be done with 40 euros per person (25 for minors).

On the website of the Cantine Florio Marsala you can find all the information you need to visit the cellars.

florio marsala tasting
(Visitato 180 volte. Solo oggi ci sono state 1 visite a questo articolo)

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